Twitter debuts new ad features, revamped algorithm ahead of ecommerce push
On Tuesday, Twitter unveiled new ad features and updated its algorithm for deciding which ads users see, in an effort to prepare for launching ecommerce features in the future. The move is part of the company's plan to expand its performance advertising business, which accounted for only 15% of its revenue last year. Twitter is aiming to double its annual revenue by 2023, and these new features could help it reach that goal by making it easier for users to find and click on relevant ads.0
