From Facebook to Twitter, Big Tech sees social commerce driving sales growth
Social media giants such as Facebook, YouTube, Snap Inc, and Twitter are investing heavily in shopping features in order to increase their revenue. This is part of the rapidly growing social commerce industry, which is projected to reach $50 billion in annual sales in the US by 2023. This success is due to the ability to target products to users based on their interests, which in turn generates more data that can be used for advertising and product placements.0
