Dressed in a colorful costume, he visits the area every week to talk to the addicts and try to get them to seek help. Flavio Falcone, a psychiatrist, has become an icon in Brazil's "cracolandia" due to his unique approach to helping the homeless drug addicts there. He visits the area every week dressed in a colorful costume, with a bright red nose, and is known to the addicts as The Clown. He attempts to get them to open up and seek help by engaging with them in a different way than they are used to.0

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